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Personalization is the use of technology and customer information to tailor the presentation to each individual customer.
Using information either previously obtained or provided in real-time about the customer,
the Web site's visual presentation is altered to fit that customer's profile, resulting in more relevant information and therefore
leading to higher conversions.
In addition to letting you manage and deploy standard graphics content,
Latiga also supports unmatched personalization capabilities to let you target your content more effectively.
This makes the customer's experience more satisfying and encourages the customer to return for subsequent purchases.
Examples. Latiga's database integration queries customers' preferences and generates a custom banner on demand with product recommendations:
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| 3.12.07 | Version 3 of Latiga's Dynamic Image Server introduced, incorporating many customer requested enhancements
| 2.2.07 | Image intensive e-commerce operations in the mens underwear and activewear sectors greatly increase customer retention with Latiga
| 10.18.06 | Latiga Clients See Dramatic Increase in Conversions using High Resolution Product Images
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